The fact is, our time is better spent focusing on tenderness (even though it’s a mathematical contradiction with the KCBS scoring system). After 21 comps in 2015, our team is convinced that judges nationwide are much more consistent in their interpretation and scoring of “tenderness” than they are in “taste”. And they have a hard time getting beyond a lapse in “tenderness”, no matter how tasty your super special secret rub and sauce may be! Great sauce on tough meat seems like putting lipstick on a pig–a diversion that is usually fairly pointless!

We spent the last six months dialing in how to consistently render a brisket so that slices from the flat drape over our finger and the burnt ends are soft as marshmallows while having no visible fat–not an easy feat–and for the most part, leaving the flavor profile alone (sticking with the flavor rule of “offend no one”). Now, even with variation in the raw meat (marbling, weight, and thickness) from brisket to brisket, we seem to consistently nail tenderness. The result? We’ve shifted our mean brisket score up by 4 points and reduced the spread from +/- 11 pts to +/- 6 pts, meaning, we’re more competitive and more predictable. The journey isn’t done, but we’re on the right path for more calls and more cash!